{"id":4333,"date":"2023-03-24T10:14:08","date_gmt":"2023-03-24T09:14:08","guid":{"rendered":"https:\/\/barcelona.wordcamp.org\/2023\/?post_type=wcb_speaker&#038;p=4333"},"modified":"2023-03-24T10:14:09","modified_gmt":"2023-03-24T09:14:09","slug":"rosa-cools-2","status":"publish","type":"wcb_speaker","link":"https:\/\/barcelona.wordcamp.org\/2023\/speaker\/rosa-cools-2\/","title":{"rendered":"ROSA COOLS"},"content":{"rendered":"\n<p>\u00a1Hola! Soy Rosa Cools y, de hecho, mi historia no tiene demasiadas sorpresas: vengo del sector del marketing y la publicidad. Viendo el crecimiento de las marcas en Internet, decid\u00ed especializarme en copywriting, identidad verbal y estrategia de marca para ayudar a diferenciarlas en el entorno digital.<\/p>\n\n\n\n<p>Antes de emprender di algunas vueltas que me han permitido tener una visi\u00f3n global sobre c\u00f3mo deber\u00eda comunicar una marca en Internet. En concreto, he trabajado como especialista SEO durante tres a\u00f1os, asistente en edici\u00f3n de libros y gestora de publicidad digital. Un curr\u00edculum variado pero que siempre va enfocado al mismo objetivo: comunicar.<\/p>\n\n\n\n<p>Finalmente, en 2021 di el salto como freelance para ayudar a peque\u00f1os negocios y medianas empresas a entender a su p\u00fablico y diferenciarse a trav\u00e9s de la comunicaci\u00f3n digital.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a href=\"http:\/\/rosacools.com\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Link<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/rosa-cools-comunicacio\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Hola! Soy Rosa Cools y, de hecho, mi historia no tiene demasiadas sorpresas: vengo del sector del marketing y la publicidad. Viendo el crecimiento de las marcas en Internet, decid\u00ed especializarme en copywriting, identidad verbal y estrategia de marca para ayudar a diferenciarlas en el entorno digital. Antes de emprender di algunas vueltas que me [&hellip;]<\/p>\n","protected":false},"author":292556,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-plantilla-single-ponent-esp","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[1079864],"class_list":["post-4333","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-esp"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/292556"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/comments?post=4333"}],"version-history":[{"count":1,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4333\/revisions"}],"predecessor-version":[{"id":4334,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4333\/revisions\/4334"}],"sessions":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4495?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=4333"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speaker_group?post=4333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}