{"id":4328,"date":"2023-03-24T10:12:29","date_gmt":"2023-03-24T09:12:29","guid":{"rendered":"https:\/\/barcelona.wordcamp.org\/2023\/?post_type=wcb_speaker&#038;p=4328"},"modified":"2023-03-24T10:12:30","modified_gmt":"2023-03-24T09:12:30","slug":"rosa-cools","status":"publish","type":"wcb_speaker","link":"https:\/\/barcelona.wordcamp.org\/2023\/speaker\/rosa-cools\/","title":{"rendered":"Rosa Cools"},"content":{"rendered":"\n<p>Hola! Soc la Rosa Cools i, de fet, la meva hist\u00f2ria no t\u00e9 gaires sorpreses: vinc del sector del m\u00e0rqueting i la publicitat. Veient el creixement de les marques a Internet, vaig decidir especialitzar-me en copywriting, identitat verbal i estrat\u00e8gia de marca per ajudar a diferenciar-les en l&#8217;entorn digital.<\/p>\n\n\n\n<p>Abans d&#8217;emprendre vaig donar algunes voltes que m&#8217;han perm\u00e8s tenir una visi\u00f3 global sobre com hauria de comunicar una marca a Internet. En concret, he treballat com a especialista SEO durant tres anys, assistent en edici\u00f3 de llibres i gestora de publicitat digital. Un curr\u00edculum variat, per\u00f2 que sempre va enfocat al mateix objectiu: comunicar.<\/p>\n\n\n\n<p>Finalment, el 2021 vaig fer el salt com a freelance per ajudar a petits negocis i mitjanes empreses a entendre el seu p\u00fablic i diferenciar-se a trav\u00e9s de la comunicaci\u00f3 digital.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-chain  wp-block-social-link\"><a href=\"http:\/\/rosacools.com\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Link<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/rosa-cools-comunicacio\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hola! Soc la Rosa Cools i, de fet, la meva hist\u00f2ria no t\u00e9 gaires sorpreses: vinc del sector del m\u00e0rqueting i la publicitat. Veient el creixement de les marques a Internet, vaig decidir especialitzar-me en copywriting, identitat verbal i estrat\u00e8gia de marca per ajudar a diferenciar-les en l&#8217;entorn digital. Abans d&#8217;emprendre vaig donar algunes voltes [&hellip;]<\/p>\n","protected":false},"author":292556,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-plantilla-single-ponents-cat","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"rosacools","footnotes":""},"speaker_group":[1079863],"class_list":["post-4328","wcb_speaker","type-wcb_speaker","status-publish","hentry","wcb_speaker_group-cat"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/d3ddc92fe273b84246a5710ab5d86adf8c4bf161fcab68246b50875250eb7176?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/292556"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/comments?post=4328"}],"version-history":[{"count":1,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4328\/revisions"}],"predecessor-version":[{"id":4332,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/4328\/revisions\/4332"}],"sessions":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/4407?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=4328"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2023\/wp-json\/wp\/v2\/speaker_group?post=4328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}