{"id":557,"date":"2016-11-08T10:07:41","date_gmt":"2016-11-08T09:07:41","guid":{"rendered":"https:\/\/2016.barcelona.wordcamp.org\/?post_type=wcb_session&#038;p=557"},"modified":"2016-11-08T10:07:41","modified_gmt":"2016-11-08T09:07:41","slug":"the-power-of-storytelling-in-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/barcelona.wordcamp.org\/2016\/session\/the-power-of-storytelling-in-content-marketing\/","title":{"rendered":"The power of storytelling in content marketing"},"content":{"rendered":"<p>9 out of 10 businesses plan on producing more content next year. Producing *any* content was never going to bring you success, but now even \u201cgood\u201d content isn\u2019t good enough. In this presentation, we\u2019ll look at one of the most powerful tools content marketers they have at their disposal &#8211; storytelling. We\u2019ll discuss how it can help produce better results for your content and your business and see real-life examples of how brands use storytelling to shine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 out of 10 businesses plan on producing more content next year. Producing *any* content was never going to bring you success, but now even \u201cgood\u201d content isn\u2019t good enough. In this presentation, we\u2019ll look at one of the most &hellip; <a href=\"https:\/\/barcelona.wordcamp.org\/2016\/session\/the-power-of-storytelling-in-content-marketing\/\">Sigue leyendo <span class=\"assistive-text\">The power of storytelling in content marketing<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12556652,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1480690800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[231],"footnotes":""},"session_track":[446658],"session_category":[],"class_list":["post-557","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-a"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p77IOf-8Z","jetpack_likes_enabled":true,"session_date_time":{"date":"02\/12\/2016","time":"16:00"},"session_speakers":[{"id":"231","slug":"ilia-markov","name":"Ilia Markov","link":"https:\/\/barcelona.wordcamp.org\/2016\/speaker\/ilia-markov\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/557\/revisions"}],"predecessor-version":[{"id":558,"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/557\/revisions\/558"}],"speakers":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/231"}],"author":[{"embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/gospodin_i"}],"wp:attachment":[{"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=557"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/barcelona.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}