9 out of 10 businesses plan on producing more content next year. Producing *any* content was never going to bring you success, but now even “good” content isn’t good enough. In this presentation, we’ll look at one of the most powerful tools content marketers they have at their disposal – storytelling. We’ll discuss how it can help produce better results for your content and your business and see real-life examples of how brands use storytelling to shine.